The studies were made by means of a survey and then a broadcast of ten design probes to active women. The questions provided were open-ended and there was nothing written to affect participants answers
FOUNDATION OF RESEARCH
The keywords given to us by SUUNTO was adventure, exploration and magic.
In order to incorporate this into the coming female targeting technological jewellery, we examined women's associations upon these words.
The results showed that active women between 20 and 52 years define adventure as when you are away from your comfort zone, on unknown ground and are challenged into exploring uncharted territory
The magic occurs as a unique feeling when you overcome the challenging situation and although it cannot be recreated it is cherished for the rest of your life
ADVENTURE, EXPLORATION, MAGIC
Furthermore the results showed that many connect these magical moments with powerful experiences which create a feeling of invincibility, renewed energy and happiness.
Many described that the attention to the magical moments in their lives re-created many of the feelings connected to the memory and aroused the desire to relive the moment
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