PRECIOUS' target group is described by a Persona: the ideal description of a person from the targeted segment.
PRECIOUS' person is a woman at 37. She is an architect, driving a Mini Cooper, having two boys and divorced.
She dresses very modern, but not always the newest on the market since she prefers to shop from desigerns outlets with her friends. Her jewelry however may stand out and she has jewellery for any occasions.
Read the full description of the target group in the business analysis