Design Challenge

RESULT

 

As a result of the design challenge, PRECIOUS is a multifunctional concept that enables the consumer to design their own, personal jewellery and carry it on different places at the body.

 

The concept consist of a base of a ring or a necklace, various floral layers and different stones. All the components can be mixed after the consumers wish.

 

PARALLELS TO STORY

 

The multifunctionality provides the consumer with the possibility to "add on", and thereby to expand their private collection and with that their amount of possibilities to create their own, personal jewellery.

TARGET GROUP

 

The base and the stones together form a bayonet lock with just enough space to have one of the floral layers in between.

 

This given, the consumer can use the same stones and floral layers as both a ring or a necklace.